What devs need to know about marketing
Back in 2013, while writing the original Marketing for Developers book, I identified my goal: Help software developers earn an income from their projects so
Justin Jackson
Posts by Justin Jackson
About
I wrote the original version of the Marketing for Developers book in 2015. The book launch changed my life. In its first year, it helped
Founders: show yourself using the product
Founders should be regularly publishing demos of themselves using the product.
Prove that you're human
I don't know about you, but these days, when somebody sends me a link to a new product they've built, I&
"Marketing in the AI era" interview with Lars Lofgren
I've just published the first Marketing for Developers podcast episode. It's an episode with Lars Lofgren, who's done marketing
Marketing in an AI Era
Note: this is an early draft of a lesson I'm writing. It's still pretty raw! If you have feedback, leave it
What's going on here?
A bunch of folks have already signed up for Marketing for Devs, even though I've barely mentioned it. One person even bought the
Target their struggle
“Everyone hates X and wants it to be easier.” That's my friend Adam Wathan's simple formula for finding new product ideas.
How to do customer research
“If you can describe the problem better than your customer they will assume you have the solution.” – Pat Flynn Why research your audience? Understanding your
Understanding Jobs to be Done
Jobs to be Done (JTBD) is a theory for understanding what motivates customers to buy your product. People want their lives to be better. They
Choose the right market
Here’s a truth that doesn’t get talked about much: Some markets are bigger, easier to reach, and more eager to pay than others.
How successful products get noticed
“If your product is remarkable, getting noticed is a lot easier.” –Giacomo “Peldi” Guilizzoni, founder of Balsamiq Want to make marketing easier? Build the right
What's your goal?
Before you do anything else, you need to define what you want to achieve. Why do you want to learn marketing skills? Here’s how
Hello world
In 1983, my family got a Commodore VIC-20. Soon after, I created my first “Hello World” program in BASIC. I’ve been making stuff